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copywriter. creative consultant. toronto based. bombay raised.
Client
Xbox Game Pass
Collaboration
Matt Valenzano (CD)
Key Responsibilities
Concept | Production | Retail Activation
The concept was simple: an all-encompassing gaming arena right in the middle of one of Toronto’s biggest gaming, comic, film, and anime conventions. We gave attendees a chance to experience the benefits of PC Game Pass. You could jump into titles like Forza Horizon 5, Halo Infinite, Mortal Kombat 1v1 Battle, Hi-Fi Rush, and more at the PC Game Pass Arena stage and demo kiosks. Interactive activities, including the Xbox claw machine and touchscreen matching game, also gave guests the chance to win Xbox Game Pass subscriptions, Minecraft plushies, and other fun prizes.
xbox game pass arena
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