copywriter. creative consultant. toronto based. bombay raised.
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Collaboration
Natasha Hertle (AD), Sarah Quinto (ACD)
Key Responsibilities
Concept | Copywriting | Activation
Jacob's Creek has always been there: pool parties, backyards, park hangouts across Canada, part of every moment worth sharing. But its lighter, sweeter sub-brand, unofficially called Dots, kept getting overlooked. The client wanted a fun sampling and XM campaign to change that: excite 30–45-year-old casual drinkers and give them a reason to remember the brand all summer.
Enter Summer Drops - a daily giveaway all summer long, from dinner kits and movie nights to a fully loaded weekend getaway with friends. Drops worth chasing.
We kicked off with a Summer Drops parade from Trinity Bellwoods, surprising thousands across Toronto's busiest parks and markets. Cameras, speakers, wine, and one grand prize: an all-inclusive weekend getaway with friends.
summer drops
The campaign was digital-first across Meta and Pinterest, with a microsite where a single entry kept you eligible for all five weeks. A mid-summer brief. A bigger-than-expected win.
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