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McDonald's

The Happiest Meal

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Copywriter: Harshil Bhardwaj, Juan David Vasquez

Art Director: Ted Nguyen, Sameer Nawab

Since its inception, the golden arches operate more than 30,000 restaurants in over 100 countries. But not in all countries.

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As surprising as it may sound, there is a long list of countries where McDonald's does not operate. Which means that there are hundreds, even thousands of  people who have never tried McDonald's. Ever. 

 

Canada is a melting pot which means this is their time to do so. Older Immigrant Parents. Kids. Gym freaks after years of dieting.

 

Their first McDonald's experience deserves to be the best there is.

 

 The Happiest Meal:  The newest Happy Meal box with the all-time McDonald's favourites for those who will try it for the first time, including bringing back the toys that made it worth the hype when we had our first McDonald's. 

 Out of Home 

Digital

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© Harshil Bhardwaj

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