Godrej Cinthol
Alive Adventures

2020 and 2021 were terrible years for travelling, for obvious reasons. For a soap brand that has been supporting and imbibing the spirit of adventures since the 80s, travel had to be remembered in the best possible way.

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Cinthol Alive Adventures is not about a soap. It's a love letter to travelling. An ode to finding new adventures every day. This content series brought together India's biggest travel influencers under one digital roof and helped the viewers make plans for when things would open up. For the world that craved to go out, this campaign became a sight for the travellers' sore eyes.

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Copywriter: Harshil Bhardwaj
Creative Director: Tejas Ravindranath

Art Director: Harshad Maestry

Strategists: Kinnari Sanghvi, Tasneem Electricwala

Award: Gold, Maddies 2021 (Mobile Advertising Awards) - Community Building