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copywriter. creative consultant. toronto based. bombay raised.
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Client
Airbnb
Print | Out of Home | Digital
Key Platforms
The awareness campaign involved traditional channels (magazines, posters, billboards) and digital platforms (Instagram, Meta, X, and website banners). Its main digital extension was a website that helped users select their next stay by matching their personality with the property.
Apart from the regular homes available on Airbnb, there is an insane variety of experiences yet to be discovered. Based on the insight that different travellers want different kinds of experiences, the campaign talks about finding your kind of home. The weird ones. The wild ones. The crazy ones. The calm ones.
It’s all about how, where, and when you find your kind.
find your kind
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