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copywriter. creative consultant. toronto based. bombay raised.
Desjardins Insurance | New Home (30s).mp3
Desjardins Insurance | Yes Way (30s).mp3
Collaboration
Gaurav Uppal (AD), Vittoria Vennare (ACD),
Steph Simms (ACD)
Key Responsibilities
Concept | Copywriting | 360 ° Campaign
Every customer is different. Every call, every need, every emergency, every "hold on let me talk to my insurance agent first" comes from a place of a unique experience. This campaign was built around those moments, and around one simple truth: Desjardins cares about every single one of them.
Which meant taking our beloved Tall Character somewhere the brand (and the audience) had never seen it go before. A challenge, sure. But one we couldn't wait to sink our teeth into. The team was small. The love was not. Count the late nights in offline renders, and the coffee runs every three hours it took to get us there.
insurance that matches your life
Desjardins Insurance
Client
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