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copywriter.  creative consultant.  toronto based.  bombay raised.

Radio Spot.mp4
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CAMPAIGN MENTIONS

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Collaboration

Gaurav Uppal (AD), Lindsay Eady (ECD),
Shane Ogilvie (CCO)

Key Responsibilities

Concept | Copywriting | 360° Campaign

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Here's the thing about local media – it's not just news. It's jobs. It's the stories that bind our communities together. It's the accountability that keeps democracy working. But right now we're watching it slip away to Meta and Google, and we're losing so much more than headlines. We're losing the infrastructure that makes our economy work. We're losing our ability to tell our own stories.

Canadian media has always been one of our most underrated assets. Maybe it's time we started treating it that way.

canadian media means business

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