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copywriter. creative consultant. toronto based. bombay raised.
Social and Digital Content | Copywriting
Key Responsibilities
You could play Rock Paper Scissors with Circle K employees, in-built characters and people around the world to win prizes.
Rock Paper Prizes
Match all the digits on the gas pump screen when you fuel up your car, upload your receipt and win prizes. It's that simple.
Circle K Gasino
Collaboration
Gaurav Uppal (AD)
Big Canada Day Weekend - Food Food (30s).mp3
Big Civic Day Weekend - Snackzilla (30s).mp3
Big Easter Weekend - Chocomelette (30s).mp3
Big Weekend has always been a big deal for Circle K. The brief was to promote deals that fall on every single long weekend for the year, using two forever-hungry friends called Bigg and Biggie.
Big Weekend Radio Spots
Circle K has always been about creating unique store experiences, both online and offline. As more than just a convenience store around the world, we used the brand’s voice to gamify the shopping experience through interactive social campaigns, in-store activations, and radio spots. Although the brand had been set in its ways, we pushed our ideas beyond a regular promotional tone of voice, giving every seasonal campaign we worked on a fun narrative.
circle k
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Summer Road Trip
Scan a QR Code at every store you go to on your road trip and win prizes. We created various social assets to target Tiktok, Meta, YouTube, along with a Spotify playlist for the road.
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