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Budweiser x Blue Jays

Bring Your Own Cheer

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Copywriter: Harshil Bhardwaj

Art Director: Sameer Nawab, Tilda Tran

Strategist: Jerlie Ricafort, Paolo Ientile

After the years that we don't talk about, baseball is back in 2022 and it's not something that should be celebrated alone. For Blue Jays fans, it didn't matter how we cheered on for the Jays, as long as we did it together. In the spirit of bringing everyone back in action and right to the stadium, we created The Budweiser Cheerboard - World's Largest Crowdsourced Installation outside Rogers Centre.

Fans could take part and leave a mark on the world's largest crowdsourced installation using just empty Budweiser Cans. People could even sign their cans with their names and become a part of the installation.

 Out of Home 

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 The Bud Streaker 

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On a major game during the season, we will have our own streaker run out on the field during the game.

 

The streaker will have a QR on themselves noticeable by audience members and viewers watching the game at home.

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The QR Code will lead them to get our website with info about the Cheerboard and a 20% on their next case of Bud.

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 Social Media 

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 Make your own Bud Coozie 

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For the fans who bring their empty Bud cans, we will have a setup for them to design and print their own beer coozie next to the installation area.

© Harshil Bhardwaj

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