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Apart from the regular homes available at Airbnb, there is an insane variety of experiences yet to be discovered.
With the insight of different travellers wanting to have these different kinds of experiences, the campaign talks about finding your kind of home. The weird ones. The wild ones. The crazy ones. The calm ones. It's all about how, where and when you find your kind.
Copywriter & Art Director: Harshil Bhardwaj
The campaign involved traditional channels (magazine, poster, billboard)
and digital platforms (Instagram, Facebook, Twitter, website banners).
The main digital extension is a website that helps you select your next stay,
by matching your personality to the property.
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