adidas Originals
EQT

EQT is short for the Equipment series by adidas Originals. To launch EQT the focus was on on a decade that celebrated the essentials of structure, and not the fluff around it. For a series with an uncompromising focus on pure sport functionality, it made fundamental sense to create an immersive homage to the arcade and analogue generation - the 90s. The platforms for the launch were adidas Originals social media accounts and a 90s arcade installed at KONA - New Delhi (Immersive Art Gallery).

Everything that is essential, nothing that is not.

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Copywriter: Harshil Bhardwaj

Art Director: Kunel Gaur

Strategist: Aditya Bhandari